58
The best way to reduce the environmental impact
of a product is to extend its lifespan and optimise its
use. Our industry has traditionally worked with linear
flows and business models. The great challenge
lies in changing these flows to make them more
circular. Above all, it’s about developing cost-effective
solutions. Reuse is labour-intensive and so we need
to find models in which any savings are not swallowed
up by increased labour or transportation costs.
When products are to be reused and refurbished,
it can also be a challenge to ensure that they maintain
a good quality, and meet product safety and chemical
content requirements. Our ambition is to increase
the use of recycled material in our products, but
we are often hindered by the fact that the recycled
materials do not fulfil quality requirements in relation
to e.g. durability or the colour-fastness of fabrics.
challenge
Increased circularity